Icons

In the realm of luxury timekeeping, certain watch designs transcend trends and become legends. At The24, we celebrate these masterpieces of horology - the icons that have defined generations and continue to fascinate enthusiasts and collectors alike.

Since its debut in 1953, the Rolex Submariner has set the standard for diver’s watches. With its distinctive dial and robust design, it’s more than a timepiece; it's a symbol of adventure beneath the waves.

Introduced in 1976, the Nautilus is a blend of sports functionality and impeccable elegance. Its unique porthole-inspired design and intricate craftsmanship make it a watch that's as much a status symbol as it is a feat of engineering.

In 1972, the Royal Oak shattered norms with its octagonal bezel and integrated bracelet, offering a luxurious take on the stainless steel sports watch. It's not just a watch; it's a bold statement of individuality.

Each of these models tells a story - of innovations born in workshops where time is the most valued asset, of designs that challenged the status quo, and of moments in history captured on the wrists of luminaries and adventurers.

From James Bond’s Submariner to the Nautilus gracing the wrists of CEOs in boardrooms, these watches have become part of our cultural fabric. They are the unsung heroes in films, the silent companions in pivotal life moments, epitomizing a blend of functionality, luxury, and art.

Beyond their aesthetic and functional appeal, these watches are a testament to the value of investing in timelessness. Their demand among collectors isn't just about fashion – it's about owning a piece of history.

We invite you to The24, where these legendary watches are not just sold but celebrated. Here, you can explore these timeless designs and perhaps find the one that speaks to your story, your style, your legacy.

The iconic watch designs we house at The24 are more than time-telling devices. They are narratives wrapped around your wrist, speaking of history, craftsmanship, and an unspoken bond between the watch and its wearer. Visit us, and wear a legend.