Welcome to The24 – Sydney's Premier Destination for Luxury Watches and Exquisite Jewellery. Immerse yourself in a world where precision meets prestige and every piece tells a story of unrivaled craftsmanship.


Explore our selection of luxury watches, where each timepiece resonates with a symphony of design and innovation. Our collection is a tribute to the connoisseurs of high-end horology, featuring Rolex's precision, Patek Philippe's sophistication, Richard Mille's avant-garde legacy, Audemars Piguet's legacy, Hublot's boldness, and Cartier's timeless beauty.

  • Luxury Watches

    Immerse yourself in the world of precision and elegance with our exclusive collection of luxury watches. From the timeless sophistication of Rolex to the avant-garde designs of Richard Mille, discover a timepiece that perfectly encapsulates your style.

  • Exquisite Jewellery

    Explore our exquisite range of fine jewellery, where each piece is a testament to craftsmanship and luxury. From sparkling diamonds to custom-designed engagement rings, our selection embodies grace and sophistication for every occasion.

  • Bespoke Creations

    Create something uniquely yours with our bespoke jewellery services. Whether it's customizing a watch to suit your taste or designing a one-of-a-kind piece of jewelry, our experts are here to bring your vision to life with impeccable detail and craftsmanship.

The24 is the leading Sydney based Jeweller and supplier of genuine Luxury watch brands. With over 30 years experience in fine Jewellery, we pride ourselves in delivering our customers the most desired pieces available.

Our extensive knowledge and experience in precious stones and custom settings ensures that you are always getting the highest quality products made to your tastes and satisfaction.

We deal with genuine brands only and can offer our customers access to the finest watches and jewellery product, no matter how rare or how difficult to find.

Customer feedback

  • ★★★★★
    As a collector of luxury watches, I am thoroughly impressed with The24's selection. Their Richard Mille collection is outstanding, and their knowledge in the field is unparalleled.
  • ★★★★★
    The diamond necklace I bought from The24 is absolutely stunning. The quality is top-notch and it turns heads wherever I go. I couldn't be happier with my purchase.
  • ★★★★★
    I recently purchased a Rolex from The24 and the experience was exceptional. The attention to detail and customer service were beyond my expectations. Truly a five-star experience!
  • ★★★★★
    I got my engagement ring from The24, and it's perfect in every way. The custom design process was seamless and the result was a breathtaking ring that I'll cherish forever.
  • ★★★★★
    The level of craftsmanship in the watches at The24 is extraordinary. My new Audemars Piguet is a masterpiece. Their collection and service are truly exceptional.
  • Ethan G.
  • Sophia R.
  • James L.
  • Ava K.
  • Noah T.
Assurance of Authenticity:
Rest assured, every piece in our collection is authenticated, promising not just a product, but the value that accompanies it. Our relationship with you doesn't end at purchase. With comprehensive aftercare and dedicated support, your prized possessions will stand the test of time.

Discover Your Dream Piece at The24

Step into a world where luxury and craftsmanship meet. At The24, your dream of the perfect watch or a custom-designed diamond ring becomes a reality. Our showroom is a treasure trove of exquisite timepieces and bespoke jewellery, waiting for you to discover. Whether it's finding that once-in-a-lifetime watch or creating a unique diamond bracelet, our expert team is dedicated to making your vision come to life. Visit us and let your journey of elegance begin.

Visit us in-store

Level 1 Suite 10/428 George St, Sydney NSW 2000

Mon - Fri, 9am - 9pm
Saturday, 9am - 4pm
Sunday, 10am - 4pm

Phone: 0475-888-333
Email: kartal@the24.com.au

Timeless Insights by The24

The Timeless Appeal of Iconic Watch Designs: A Legacy on Your Wrist

This article could delve into the history and enduring popularity of iconic watch models from top luxury brands. Discuss why certain designs have stood the test of time and what makes them not just timekeepers,...

The Craftsmanship Behind Luxury Watches: A Journey Through Time

When we think of luxury watches, brands like Rolex, Patek Philippe, and Audemars Piguet immediately spring to mind. But what...